Where Ideas Become Tangible.
Get solution to your all problems to simplify complex processes, making eCommerce operations more efficient and less stressful.
Marketing Essentials
Let you to understand customer needs, creating value, building relationships, and effectively communicating offerings to target audiences
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Campaign Manager
Develop a comprehensive campaign strategy aligned with business goals. This includes defining target audiences, messaging, and selecting the right channels.
Customer Journey
The entire process a customer goes through from the initial awareness of a product or service to the final purchase and beyond. It encompasses all the interactions and experiences a customer has with a brand, and understanding this journey is crucial for businesses to optimize touchpoints, improve customer experience, and increase conversions.
Email Builder
Allows users to create and design professional-looking emails using existing templates or designing new template to ensure your emails look great on all devices. A good email builder automatically adjusts your design to be mobile-friendly, so your emails look good whether they’re viewed on a desktop, tablet, or smartphone.
Email Marketing
Email marketing is a powerful digital marketing strategy that involves sending emails to a targeted group of recipients with the goal of promoting products or services, building relationships, and driving customer engagement. You can schedule to run at specific day, time or run immediately as per your business requirements. You can use existing clients data or upload fresh leads to send emails.
You can integrate your business WhatsApp number to send marketing messages to existing customers or can upload new leads.
Social Platforms (Facebook, Instagram, TikTok, Pinterest)
Connect your different Social Platforms to our system and directly advertise using centralize system. You will get all required insights of for each platform right in your system.
Marketing Automation
Lets technology to automate repetitive marketing tasks, streamline workflows, and improve the efficiency and effectiveness of marketing campaigns. It allows businesses to nurture leads, personalize customer experiences, and scale their marketing efforts with less manual intervention.
Customer Interaction Management
Customer interaction management helps meaningful connections with customers by understanding their needs, addressing their concerns, and providing personalized experiences.
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Voice Platforms
Interact with your customer any time using inbuild voice module and receive customer calls using same interface without need of separate solution. No need for external phones and expansive telephony solutions.
Robo Calls
Robol Calls can be used for order confirmation, delivery intimation, promotional messages and feedback surveys.
Social Channels
Integrate all your social channel for Omni Channel communication with your customer for enhance customer experience like WhatsApp, Chat, Facebook, Instagram, TikTok, Youtube.
Email Management
This module enable you to integrate your email system and manage all client interaction from one interface and track response to all customer queries.
Designed to help businesses organize, manage, and optimize their email communications. It is used to handle large volumes of emails, streamline workflows, automate responses, and provide valuable insights into customer interactions.
Allow multiple team members to access the same inbox or specific folders, facilitating collaboration and ensuring all customer queries are handled promptly.
Access a library of pre-designed email templates for different purposes, such as customer support, marketing campaigns, or sales outreach. Customize templates with your brand’s colors, logos, and messaging to ensure consistency across all communications
Helpdesk
Integrated Helpdesk System let you to handle customer complaints, escalate if no one responds on time, provide customer tracking number to track their complaint/request, provide detailed executive dashboard to monitor status of all complaints. So stay ahead in customer handling to keep them happy,
CRM
Helps business to maintain customer information up to date and utilize it when customer place orders, contacts for some information from any communication channel, see previous history of orders, complaints and any interaction from any communication channel.
Store and organize all customer and prospect information in a single, centralized database
Courier Management
The right courier management system can help a company stay competitive, optimize delivery time, reduce shipment costs and returns.
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Heat Map Analysis
Visualize data related to specific geographical areas, such as cities, regions, or countries. Geographic heat maps use color gradients to represent the intensity of data, such as customer density, sales volume, or market penetration.
Minimize Return Shipping Costs
Analyze return data to choose best courier for any specific region from available couriers. Use data analytics to identify common reasons for returns, such as specific products, customer segments, or regions with high return rates. Understanding these patterns allows you to address root causes and reduce future returns.
Efficient Returns Management
Use automated processes to quickly approve eligible returns, reducing the time and effort required for manual approvals. This speeds up the return process and enhances the customer experience. Keep customers informed throughout the returns process with automated notifications about return status, refunds, or exchanges. Clear communication reduces customer anxiety and improves satisfaction.
Delivery Metrics Dashboard
Very detailed and customizable dashboard which show important delivery matric across all channels and couriers.
On-Time Delivery Rate
Delivery Time
First Attempt Delivery Success Rate
Delivery Cost per Order
Order Cycle Time
Delivery Accuracy
Customer Satisfaction Score (CSAT)
Returns and Redelivery Rate
Real-Time Delivery Tracking
Courier Performance Monitoring
As you have option for multiple courier, so you can monitor above delivery metrics for each courier to choose best courier while delivering your orders.
Personalized Delivery Options
System facilitate for personalized shipments for different orders like day of the week, time of the day and follow any specific instruction for delivery.
Reporting & Analytics Tools
How to improve your business? For this you need in depth reporting and different analytics tool which monitor and indicate key improvement areas.
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Revenue Analysis
The process of examining a company’s revenue streams through different channels to understand the factors that drive sales, identify trends, and make informed decisions to optimize financial performance. Break down revenue by products or services to identify which offerings are driving the most sales.
Assess revenue by region, country, or location to identify areas with the highest sales potential. Geographic analysis can help guide market expansion and localization strategies.
Examine revenue trends over time (monthly, quarterly, yearly) to identify growth patterns, seasonality, or potential downturns. This helps in forecasting future revenue and planning accordingly.
Low Stock Alerts
These alerts are critical for maintaining optimal inventory levels, preventing stockouts, and ensuring that customer demand can be met without interruptions. Implementing low stock alerts helps businesses respond proactively to inventory shortages and manage reordering processes efficiently. You can also generate different reports to analyze inventory levels for different products across different geographical locations.
Total Orders & Items Shipped
Using this report you can analyze data on daily, weekly and monthly timeframe to see how many orders received during specified duration, how many fulfilled, how many canceled and what percentage of order we failed to deliver due to different reasons.
Fulfillment Statuses
Each order goes through different stages before successful delivery to the customer, so its important to monitor this work flow to make sure there is no delay due to any reason at any step. You can identify why there are so many numbers of order at certain status and can address if there is any issue to optimize.
Geographical Reports
These reports helps in many ways to improve your ecommerce business like
- Analyze geographical reports for sales trend and return rate.
- Identify high-performing regions and those with untapped potential.
- Identify preferred channel region wise which contribute more sales as compared to other channels
- Identify trends over time within specific regions, such as growing demand, seasonal variations, or emerging market opportunities.
Marketing Analytics
Its very important for business to analyze marketing trends across different channels to invest more in high performing channels and do optimization for channels which are not generating desired results.
- Demographic Analysis: Analyze customer data based on demographics such as age, gender, income, location, and education to understand who your audience is and tailor your marketing efforts accordingly.
- Behavioral Segmentation: Segment customers based on their behavior, such as purchasing patterns, website interactions, or engagement with marketing content. This helps in creating personalized marketing strategies.
- Customer Lifetime Value (CLV): Calculate CLV to identify high-value customers and prioritize marketing efforts towards retaining and acquiring similar profiles.
Dashboards
System provides different dashboards to make sure you can monitor every aspect of your ecommerce bussiness in realtime and we can also provide customized dashboards as per business requirement.
Finance & HR Management
We made it easy for business to manage and track their finances. Simplifying the calculation of sales, costing and profits with enhanced accuracy.
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Budget Management
Compliance
Audit Trails
Chart of accounts
Payroll
Employee Management
Attendance
Procurement
Effective procurement involves strategic planning, supplier management, contract negotiation, and cost optimization to meet the needs of the business while minimizing risks.
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Inventory Level Monitoring
Effective inventory level monitoring will enhance procurement process to place orders on time, so that products will be delivered before going out of stock.
Seasonal Trend Analysis
There are chances that you have some products which have more demand during specific time period, so identifying these trend on time will save you from going out of stock during peak season. You can effectively shift your funds to in demand products from other products.
Vendor Communication
Communicate your vendors using centralized system and track for effective follow up. Build and maintain strong relationships with suppliers through regular communication, performance reviews, and collaboration on improvement initiatives.
Product Management
Sourcing, managing inventory, and analyzing sales trends which drive overall business growth in the highly competitive eCommerce landscape.
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Catalog Management
Effective catalog management ensures that product information is accurate, up-to-date, and presented in a way that enhances the customer shopping experience. It plays a key role in driving sales, improving SEO, and streamlining operations.
A well-organized catalog with clear categories, filters, and search functionality makes it easier for customers to find what they are looking for, leading to higher satisfaction and conversions
Top Products
Highlighting top performing product for on time inventory replenishment to meet customer demand and to keep sale velocity intact.
Product Information Management
Maintain accurate and up-to-date product information across all sales channels (e.g., website, marketplaces, social media). Synchronize data automatically to avoid discrepancies.
Providing accurate, detailed, and up-to-date product information helps customers make informed purchasing decisions, reducing returns and improving loyalty.
Artificial Intelligence
Using AI can help you create a more efficient sales process by gathering data about your customers, automate follow-up abandoned cart inquiries, product recommendation and more.
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,.Personalized Product Recommendations
Product suggestions offered to customers based on their behavior, preferences, purchase history, and other data points. These recommendations aim to enhance the customer shopping experience by displaying products that are most relevant to each customer, thereby increasing engagement, conversion rates, and overall sales.
Supply Chain Optimization
Process of enhancing the efficiency and effectiveness of all activities involved in ecommerce eco system. The goal is to minimize costs, improve speed, ensure product quality, and meet customer demand while maximizing overall profitability. This involves using advanced techniques, technologies, and data analytics to streamline operations across every stage of the supply chain, from procurement and production to logistics and delivery.
Emotion/Sentimental Analytics
Involves the use of natural language processing (NLP), machine learning, and text analysis techniques to identify, extract, and analyze subjective information from various data sources, such as voice, social media posts, customer reviews, emails, and chat logs. The goal is to determine the emotional tone, attitude, or sentiment expressed in the text — whether it is positive, negative, neutral, or even more nuanced emotions like joy, anger, sadness, or surprise.
Geographical Customer Behavior
Analyzing customer purchasing habits, preferences, and engagement patterns based on their geographic location. By understanding geographical variations in customer behavior, businesses can tailor their marketing, product offerings, and service strategies to better meet the specific needs and preferences of different regions or local markets. You can also analyze returns data to see from which regions or city you are getting more returns or courier wise return data can be utilized alternate courier to improve delivery rate.
Personalized Email Marketing
This allows you sending customized emails to specific segments of your audience based on their preferences, behavior, demographics, and interactions with your brand. The goal is to create more relevant and engaging content that resonates with recipients, leading to higher open rates, click-through rates (CTR), conversions, and customer loyalty. Rather using generalized email marketing, use our advance email marketing solution for better conversions.
Customer Journey Mapping
Creating a visual representation of the steps a customer takes when interacting with a company, product, or service. This map helps businesses understand the customer’s experiences, motivations, pain points, and emotions throughout their journey. The goal of customer journey mapping is to improve customer satisfaction, increase retention, and identify opportunities for optimizing the overall customer experience.
Customer Segmentation
The process of dividing customer base into distinct groups or segments based on shared characteristics, behaviors, needs, or preferences. The goal is to identify specific segments of customers who are more likely to respond similarly to marketing strategies, products, or services. By understanding these segments, businesses can tailor their marketing efforts, improve product offerings, and create personalized customer experiences that drive engagement, loyalty, and sales.
Smart Logistics
By Analyzing courier data, system suggest you best courier to choose among available courier to optimize your delivery rate, shipment cost and customer satisfaction.
Sales and Demand Forecasting
Process of predicting future sales and customer demand for products or services over a specific period. This practice involves analyzing historical data, market trends, customer behavior, and other relevant factors to estimate future sales volumes. Accurate forecasting is critical for businesses to optimize inventory levels, improve supply chain management, enhance budgeting and planning, and make informed strategic decisions
Content Management
Manage your content smartly to attract your customers with enhanced buying experience and quick ordering.
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Content Optimizer
A Content Optimizer is a tool or set of practices that help enhance the effectiveness of content across various digital channels by refining elements like keywords, structure, readability, and user experience.
Identify relevant keywords that match user intent and strategically incorporate them into the content, including headings, meta descriptions, and body text, to improve search engine visibility.
AI Based Content Creator
An AI-based content creator uses artificial intelligence, machine learning, and natural language processing (NLP) to generate, optimize, and manage content automatically. These tools are designed to help businesses, marketers, and content creators produce high-quality content quickly and efficiently, saving time and resources while maintaining consistency and alignment with brand voice.
FAQ’s
Generate in details FAQs to answer different customers queries without interacting with customer support. You can also build FAQs by analyzing different queries raised by customers time to time through different channels.
Knowledge Manager
Identify and document key knowledge assets within the organization, including processes, best practices, expertise, project learnings, and customer insights.
Develop and curate high-quality knowledge content, such as guides, FAQs, training materials, case studies, and documentation. This content should be organized in a way that makes it easy to find and use.
Inventory Management
Inventory management is very tedious task in ecommerce but our inventory management module will make it very easy for your business.
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Multi-Channel Inventory Fulfillment
Multi-Channel Fulfillment provides low cost, reliable fulfillment for any of your ecommerce sales channels. Using centralized inventory management fulfill your orders fast with accuracy to win customer trust.
Realtime Synchronization across all Channels
Use one pool of inventory for all your sales channels and save time and money. Real-time synchronization across all channels is essential for businesses to ensure that inventory data is consistent and up-to-date, no matter where or how sales occur. This capability is particularly important in multi-channel retail environments, where products might be sold online, in physical stores, or through other sales channels.
Inventory Tracking
Track your inventory across multiple locations to make sure you have accurate count for each item. Inventory tracking is a crucial process for businesses to monitor and manage their stock levels, ensuring that they have the right number of products available to meet customer demand without overstocking or running out of items. Real-time inventory tracking allows businesses to monitor stock levels instantly, helping in preventing stockouts or overstock situations
Inventory Forecasting
Inventory forecasting is the process of predicting future inventory needs using historical sales data analysis to ensure that a business can meet customer demand without overstocking or understocking products. Accurate inventory forecasting helps in optimizing stock levels, reducing carrying costs, and improving cash flow.
Inventory Turnover Ratio
Monitor the inventory turnover ratio, which indicates how often stock is sold and restocked over a period. A high turnover ratio suggests good sales and effective inventory management
Inventory Audit
Inventory audits are systematic checks of inventory records against actual physical inventory to ensure accuracy and proper inventory management. Conducting regular inventory audits helps businesses maintain accurate records, reduce losses, and improve operational efficiency.
Avoid Overselling
Avoiding overselling is critical for maintaining customer satisfaction, protecting brand reputation, and ensuring smooth operations, especially in businesses that operate across multiple sales channels. Overselling occurs when a business sells more items than it has in stock, leading to backorders, delayed shipments, or the inability to fulfill orders.
Inventory Restocking
Its very critical for a business to maintains sufficient inventory levels to meet customer demand. Effective restocking practices are crucial for preventing stockouts, reducing carrying costs, and optimizing inventory turnover.
Product Information Management
Detailed records of each product, including SKUs, descriptions, prices, and images.
Barcode and RFID Support
Efficient tracking of items using barcodes or RFID tags.
Audience Management
Why not to treat your audience especially by analyzing their behaviors, trends, problems and shopping experience?
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Behavioral Targeting
Design your marketing strategy that uses data on an individual’s online behavior to deliver personalized advertisements, content, and product recommendations. By analyzing actions such as browsing history, search queries, past purchases, and interactions with digital content, businesses can tailor their marketing efforts to meet the specific needs and preferences of each user. Behavioral targeting aims to enhance the relevance of marketing messages, increase engagement, and improve conversion rates.
Predictive Demographics
Involves data analytics and machine learning techniques to forecast demographic trends and predict individual or group characteristics based on historical data. By analyzing patterns in past behavior, social trends, and demographic information, businesses can anticipate future changes in their target markets, tailor marketing strategies, and optimize product offerings to meet evolving consumer needs.
Segmentation
Create predictive profiles that forecast individual or group characteristics, such as likely age range, income bracket, or propensity to purchase certain products. These profiles help tailor marketing messages and product recommendations.
Identify potential new customers by finding individuals or groups that resemble your best existing customers based on predicted demographic characteristics and behaviors.
Surveys
Conduct different surveys time to time get customer feedback, buying preferences, online shopping experience, delivery expectations and future product enhancements.
Order Management
Effective multi-channel order management ensures that orders are processed smoothly and customers receive their products on time, regardless of where they make their purchase.
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Automated Order Routing:
Implement automated order routing to direct orders to the most appropriate fulfillment location, such as the nearest warehouse, store, or drop shipping partner. This helps reduce shipping costs and delivery times.
Unified Tracking System:
Provide a unified tracking system where customers can track their orders regardless of the channel they used to place the order.
Automated Notifications:
Set up automated notifications that update customers on their order status, including confirmation, shipping, and delivery updates. This improves customer experience and reduces inquiries.
Centralized Returns Processing:
Manage returns and exchanges centrally, regardless of where the order was placed or where the return is initiated. This ensures consistency and efficiency in handling returns.
Order Priority Rules:
Set up rules to prioritize orders based on criteria like customer type (e.g., VIP customers), order size, or delivery method (e.g., express shipping).
Backorder Management: Manage backorders efficiently by prioritizing fulfillment once stock is available, and communicate clearly with customers about expected delays.
Helpdesk/CMS Integration: Integrated customer support systems to provides support teams with access to order information across all channels. This allows for faster resolution of customer inquiries and issues.
Unified Customer Interaction: Maintain a consistent approach to customer service across all channels, ensuring that support agents can access order history and status regardless of the purchase channel using different communication channels.
Delivery Confirmation:
Use different channels (SMS, WhatsApp, Voice, Email etc) to confirm delivery of orders before delivery attempt to optimize delivery attempts.